How will ghost kitchens transform the business of dining and hospitality?

On this episode of The Brand In Real Estate Podcast, I speak Massimo Noja de Marco, Founder and Chief Concept Officer at Kitchen United, a kitchen-as-service provider (also referred to as ghost or virtual kitchens) now expanding rapidly throughout the United States. The company raised Series B round of $40 million from RXR Real Estate to expand into New York and other regions. RXR led the funding round along with GV, the venture capital arm of Alphabet. Restaurants use off-premise kitchens to serve their growing delivery business and the exploding off-premise dining market. Marco talks about the trends pushing the category’s rapid growth, what restaurant managers look for in terms of turnkey solutions, and how the rise of delivery services like UberEats and Seamless are transforming the way we eat, work, and play.