The Branded Real Estate Forum brings together marketing executives and brand leaders committed to growing bottom-line income through innovation in the built environment, by developing and effectively communicating novel brick-and-mortar experiences that align with the needs and wants of today’s consumer.

Our directive is future-forward in terms of exploring new operating models in hospitality as well as traditional residential housing operations, but also strategic in terms of optimizing existing properties and projects.

All relevant KPIs: Revenue growth, net operating income, occupancy rates, average rent per unit, lease renewal rates, cost per lease acquisition, inhabitant satisfaction scores, NPS, employee retention, investment capital raises can be improved with better brand strategy.

Brand is more than just a logo; it's the soul of your business, embodying your values, mission, and the unique promise you make to your clients, employees, and partners. Naturally, how you communicate your brand message and how you amplify your brand voice is part of that brand strategy.

The accelerated pace of technological, social, and economic change now means that operators need to know how and when to align their brand values with the times.